News & PR
Challenge:
Getting positive PR and spreading the news.
Solution:
Creating your own news story. All news outlets and organizations are starved for content. They would love to help celebrate your success. We work with you to develop the message, capture the story, and also distribute through social media and traditional outlets.
Here are some samples:
Certified as Oceanwise
earls recently got certified by the Aquarium’s Oceanwise program. We used the location of the Aquarium, together with Oceanwise Program Manager Mike McDermid, to educate the public on how difficult it is to become certified, and how earls has a sustainable program for seafood.
Behind the scenes
earls took us to Lois Lake, near Powell River to show us exactly how and why they achieved Oceanwise certification. A behind-the-scenes look at an organization always gives it more credibility.
